Darshan Institute of Management, Darshan University, Rajkot, and SunBharti Digital jointly organized
26 Feb 2026
Darshan Institute of Management, Darshan University, Rajkot, and SunBharti Digital jointly organized the Hands-on Workshop on Search Engine Optimization and Google Ad Campaigns on 26 February 2026 at Darshan University, Rajkot, for the students of BBA (Hons.) Digital Marketing – Semester IV.
The session commenced with a formal welcome and introduction of the resource person, Mr. Maulik Tanna, Founder of SunBharti Digital, a Rajkot-based digital marketing organization. He initiated the workshop by highlighting the growing importance of digital marketing, paid advertising, and search engine visibility in today’s competitive business environment.
The workshop then progressed into a practical demonstration session, where students were guided step-by-step through the process of creating and structuring a Google Ad campaign. The resource person explained keyword research techniques, campaign settings, bidding strategies, and performance metrics in a clear and application-oriented manner.
Following this, the session focused on Search Engine Optimization concepts, including on-page optimization practices, keyword placement strategies, and techniques to improve organic search rankings. Real-world examples were discussed to help students understand industry applications.
Students actively participated throughout the session by engaging in discussions and clarifying their queries. The interactive approach ensured better conceptual clarity and practical understanding.
The workshop concluded with an interactive question-and-answer session, followed by a vote of thanks expressing gratitude to the resource person for sharing valuable industry insights and to the students for their enthusiastic participation.
Who we are?
Darshan University - having the foundation of its first Institution laid in 2009, and later on, established and consolidated under Gujarat Private Universities (Second Amendment) Act of 2021. It is one of the leading institutes within Saurashtra that offers Diploma, UG, PG and Doctoral Courses.