Teaching Scheme (in Hours)
Subject Credit : 3
Examination Scheme (in marks)
ESE Viva (V)
Syllabus Content Download
Unit-1: Introduction to Economics
Definitions, Nature, Scope, Difference between Microeconomics & Macroeconomics Theory of Demand & Supply; meaning, determinants, law of demand, law of supply, equilibrium between demand & supply Elasticity; elasticity of demand, price elasticity, income elasticity, cross elasticity
Unit-2: Theory of production
production function, meaning, factors of production (meaning & characteristics of Land, Labour, capital & entrepreneur), Law of variable proportions & law of returns to scale Cost; meaning, short run & long run cost, fixed cost, variable cost, total cost, average cost, marginal cost, opportunity cost. Break even analysis; meaning, explanation, numerical
meaning, types of markets & their characteristics ( Perfect Competition, Monopoly, Monopolistic Completion, Oligopoly) National Income; meaning, stock and flow concept, NI at current price, NI at constant price, GNP, GDP, NNP,NDP, Personal income, disposal income.
Unit-4: Basic economic problems
Poverty-meaning, absolute & relative poverty, causes, measures to reduce Unemployment: meaning, types, causes, remedies Inflation; meaning, types, causes, measures to control
meaning, functions, types, Monetary policy- meaning, objectives, tools, fiscal policy-meaning, objectives, tools Banking; meaning, types, functions, Central Bank- RBI; its functions, concepts; CRR, bank rate, repo rate, reverse repo rate, SLR.
Unit-6: Introduction to Management
Definitions, Nature, scope Management & administration, skill, types and roles of managers Management Principles; Scientific principles, Administrative principles, Maslow’s Hierarchy of needs theory
Unit-7: Functions of Management
Planning, Organizing, Staffing, Directing, Controlling ( meaning, nature and importance) Organizational Structures; meaning, principles of organization, types-formal and informal, line, line & staff, matrix, hybrid (explanation with merits and demerits), span of control, departmentalization.
Unit-8: Introduction to Marketing management
Marketing Mix, concepts of marketing, demand forecasting and methods, market segmentation Introduction to Finance Management; meaning, scope, sources, functions
Unit-9: Introduction to Production Management
definitions, objectives, functions, plant layout-types & factors affecting it, plant location- factors affecting it. Introduction to Human Resource Management; definitions, objectives of manpower planning, process, sources of recruitment, process of selection
Unit-10: Corporate Social Responsibility
meaning, importance Business Ethics; meaning, importance.
|1||Engineering Economics||R.Paneerselvam||PHI publication|
|2||Fundamentals of Management: Essential Concepts and Applications||Robbins S.P. and Decenzo David A.||Pearson Education|
|3||Principles of Economics||N Gregory Mankiw||Cengage Learning|
|4||Principles and Practices of Management||L.M.Prasad|
|5||Principles of Management||Tripathy and Reddy|
|6||Modern Economic Theory||Dr. K. K. Dewett & M. H. Navalur||S. Chand|
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